Be a Vendor
Apply to be a part of our vendor space and have access to thousands of LEGO® enthusiasts during the Bricks by the Bay Convention and Public Exposition.
Vendors will be located in the Mission City Ballroom, while the exhibits will be in the Grand Ballroom. New for 2016, vendors will have access to the Mission City Ballroom on Friday morning and may begin selling as soon as they are operational. The vendor room will be open Friday through Sunday for all convention attendees, and will also be open to the public during the Expo on Sunday. Vendors wishing to sell bulk LEGO® separate from their booth space will be able to sign up for one 8’ x 8’ space in the lobby just outside of the Mission City Ballroom. This option is available for Friday and/or Saturday only, has limited availability, and will be sold to vendors on a first-come, first-served basis.
We are limiting the size of vending spaces due to demand for vendor spaces. Vendors who are also sponsors will be given first priority, followed by returning vendors. First-time Bricks by the Bay vendors will be limited to a single 8’ x 8’ space.
Each vendor must register at least one attendee badge or vendor-only badge in addition to registering for vending space. One vendor-only badge comes with your registration. A vendor-only badge is the correct choice if you are strictly a vendor and do not otherwise wish to participate in the convention.
Participate as a full attendee in the convention and enjoy access to panels, games, and display your MOCs. Your attendee badge will be tied to your vendor space, and you will receive one special brick per attendee badge with your business name, authorizing you to work in that booth.
Vendor-only badges gives your employees access to the vending room and the Grand Ballroom to view the exhibits or handle administrative functions. All persons working in a vendor booth must have a badge.
The State of California requires that every vendor have a Seller’s Permit, listing the Santa Clara Convention Center’s address. It is easy and free to obtain a permit online, even if you are not based in California. You must collect the appropriate city, county, and state sales tax and remit it to the state according to state tax law. Visit the California State Board of Equalization to register for a permit.
Vendors may only sell LEGO®-related products due to the non-profit nature of our organization.
Distribution or sale of adhesive promotional stickers is strictly prohibited by the hotel.
Sale of food items must be approved in advance by Bricks by the Bay.
Many vendors also sign up as sponsors. This can be a powerful combination for your business. For example, as a sponsor you may give attendees a sample of your product for distribution in the goodie bags and drive customers to your vendor booth. You will also receive a mention in the program and on our website. Vendors who are sponsors will be given priority during the vendor selection process. See our Sponsor page for further details.